John Toms Landing Page

Client Name: John Toms Industry: Health & Wellness (CBD / Natural Supplements) Objective: Design a calming, high-converting landing page for John Toms — a premium CBD tincture oil brand that promotes balance, relaxation, and natural wellness. Scope: UI/UX Design, Visual Direction, and Framer Development. Duration: 1 week

John Toms needed a landing page that could:

Build trust in a competitive CBD market.

Communicate product purity and wellness benefits clearly.

Balance aesthetics and conversion through a soothing, modern layout.

Reflect a premium yet approachable brand personality.

Developed a minimal, airy layout using soft tones and generous white space to evoke calm.

Highlighted key benefits and ingredients with clean iconography and simple product storytelling.

Used warm neutrals and natural photography to reinforce the brand’s organic roots.

Crafted a clear visual hierarchy that draws focus to the product and “Shop Now” call-to-action.

Built the page in Framer with smooth transitions and responsive behavior.

Optimized load speed and image quality for a lightweight user experience.

Structured content for easy scalability as new products or testimonials are added.

Hero Section: Simple, product-focused design introducing the brand’s wellness message.

Benefits Highlight: Visual storytelling that communicates product quality and transparency.

Customer Trust: Space for testimonials and product certifications.

Responsive Design: Smooth experience across all devices.