Retorna is a money transfer application designed for migrants in Latin America, offering transfers to countries such as Colombia, Venezuela, Chile, the United States, and several others. The app boasts over 100,000 active users across various parts of the world.

The application had reached a plateau in user acquisition, which necessitated the development of an accelerated growth strategy that would encompass all fronts to increase active users on the platform, attract new users, enhance user retention, and reactivate dormant users.

We developed and executed a 360-degree accelerated growth strategy that covered all fronts and digital brand assets, including social media, influencers, user-generated content, push notifications, in-app banners, marketing automation, and more.

a) Reduced cost per download from USD $3 to USD $0,60

b) Increased user acquisition per country (Colombia, Chile and Peru) with a 40% increase in monthy downloads

c) Increase in monthly transactions in the app by 20%

d) Boosted awareness with Influencers and key stakeholders

e) Increased engagement rate in Social Media channels from 0,2% to 1,3%

d) Raised USD $2.5M from VC due to exponential growth