Branding for a Furniture Company — Hedge House
![Kyle Eertmoed [Brand Design & Framer]](https://media.contra.com/image/upload/w_100,h_100,q_auto:good,c_fill/ctza4xtx0gjruliahmjr.avif)
Kyle Eertmoed [Brand Design & Framer]
Hedge House makes hardwood furniture with a focus on simple lines, understated silhouettes and details driven by purpose. Each piece is unique, custom-made and built to order in the great Midwest. In branding Hedge House, we took the same minimal approach to their identity and highlighted the company’s fresh take on a mid-century modern aesthetic.
“Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”
Philip Mast — Founder, Hedge House
Like this project
Posted Jan 2, 2026
Distilled their handcrafted hardwood furniture into a calm, minimal brand and site that reflects their thoughtful process and timeless mid-century forms.
![Kyle Eertmoed [Brand Design & Framer]](https://media.contra.com/image/upload/w_200,h_200,q_auto:good,c_fill/ctza4xtx0gjruliahmjr.avif)
