Olive is a modern olive oil brand blending tradition and design for conscious, style- driven home cooks worldwide.
Target Audience
Young food lover, gen-z & menial
Their challenge
• Generic dark bottles & labels blending into competitors.
• Lack of storytelling to communicate heritage and quality.
• Low shelf impact despite being a premium product.
My Solution
• Designed a distinctive logo system rooted in Italian tradition.
• Built a color palette (green, cream, red, gold) for authenticity + shelf standout.
• Added storytelling elements through illustration and typography.
• Created a cohesive packaging mockup that balances modern appeal with cultural heritage.
My Service
Brand Identity and Packaging Design.
After understanding their business and pinpoint, I draw several concept but my client didn't like at all so I think beyond and experiment with letter V & olive leaf. Then I present to the client and he absolutely love it.