Karme | fragrance Branding and Packaging

KARMAE is a Copenhagen-based conceptual fragrance brand positioned at the intersection of sensory science and conscious living, redefining perfume as a functional ritual object rather than decorative luxury. 

The project responds to a key industry contradiction premium fragrances relying on over-engineered, non-recyclable packaging where sustainability is often treated as a narrative rather than a system by designing a packaging approach that balances luxury with restraint. Created for a design-aware, globally minded audience that values quiet luxury and rejects greenwashing, the solution focuses on a minimal, typography-led identity paired with a clear glass bottle and a restrained label system, supported by recyclable materials and reduced structural complexity.

The final result is a calm, precise, and materially honest brand experience that transforms fragrance into an intentional, everyday object aligned with real-world sustainability systems.

Brand Category- Niche Fragrance (Premium Wellness in CPG space)

Deliverables- Full branding and Packaging

Based in- Copenhagen, Denmark

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