Website Creation and Performance Marketing ( Loungewear Brand )

For DAWN AND DUSK, a premium loungewear brand, I spearheaded the development of their e-commerce website and executed a performance marketing strategy that delivered exceptional results.

I designed and built a visually appealing and user-friendly website that reflected the brand's ethos of comfort and style. The site featured:

Seamless UX/UI: Intuitive navigation, mobile responsiveness, and optimized page speeds for a smooth shopping experience.

Custom Design Elements: Highlighted the brand's aesthetic with an elegant, modern layout that resonated with the target audience.

E-commerce Integration: Streamlined shopping experience with secure payment gateways and inventory management.

I implemented a robust performance marketing campaign that achieved a Return on Ad Spend (ROAS) of 7. The strategy included:

Targeted Social Media Ads: Engaged the ideal audience through compelling ad creatives and precise targeting across Instagram, Facebook, and Pinterest.

Search Engine Marketing (SEM): Leveraged Google Ads to drive high-intent traffic to the website.

Data-Driven Optimization: Continuously analyzed campaign performance, adjusted targeting, and refined creatives to maximize ROI.

This project significantly enhanced DAWN AND DUSK's online presence, driving increased traffic, conversions, and brand recognition. The results demonstrated my ability to deliver both technical solutions and impactful marketing strategies tailored to client needs.