Sky-high Sales | Returning Clientele | 10x clicks on ads
Kelvin King
Direct Response Copywriter
Ad Copywriter
Copywriter
Google Docs
Grammarly
Microsoft Word
I have successfully crafted email and social media copy for clients across various industries, delivering engaging, persuasive, and action-driven content that resonated with their target audience and drove results. From building email campaigns that nurtured leads to creating social media posts that boosted brand visibility, I’ve helped businesses enhance their marketing efforts and achieve their goals.
Here’s how I approached the email and social media copywriting process:
Email Campaign Strategy & Concept Development:
I collaborated with clients to develop email marketing strategies that aligned with their business goals. We began by defining the purpose of the campaign—whether it was to nurture leads, promote products, or re-engage subscribers—and crafted a strategy that would drive engagement and conversions.
Segmentation & Audience Targeting:
I worked on segmenting email lists and tailoring messages for different audiences to increase relevance. By ensuring the right content was sent to the right people, I maximized engagement and ensured higher open and click-through rates.
Engaging Subject Lines & Preheaders:
For every email campaign, I created attention-grabbing subject lines and preheaders that piqued interest and encouraged recipients to open the emails. These key elements were designed to reflect the email’s content while sparking curiosity.
Compelling Body Copy & Calls to Action (CTA):
I wrote persuasive, clear, and concise email body copy that aligned with the client’s voice and objectives. Whether it was crafting promotional emails, newsletters, or drip sequences, I ensured each message included strong CTAs that motivated readers to take the next step, whether it was making a purchase, signing up for a webinar, or clicking a link for more information.
Social Media Strategy & Content Creation:
For social media, I worked with clients to develop a content strategy that enhanced their brand’s presence across platforms like Instagram, Facebook, LinkedIn, Twitter, and more. We focused on creating engaging posts, stories, and captions that reflected the brand’s voice and attracted interaction from followers.
Writing Engaging Social Media Posts & Captions:
I created attention-grabbing posts, from casual, conversational content to more formal, professional messages, depending on the platform and audience. Each post was crafted to spark engagement, drive traffic, and build a community around the brand.
Hashtag & Tagging Strategy:
For social media posts, I developed strategic hashtag and tagging plans to increase visibility and reach. This included researching the most relevant hashtags for each platform, ensuring maximum exposure and engagement.
Performance Analysis & Optimization:
After sending email campaigns and posting on social media, I reviewed key performance metrics like open rates, click-through rates, engagement, and conversions. I used this data to optimize future content, ensuring continued success in the long term.
Types of Copy I’ve Created:
Email Sequences (Welcome, Promotional, Nurturing, Re-engagement)
Newsletters
Sales Emails & Product Launch Emails
Social Media Posts (Instagram, Facebook, Twitter, LinkedIn, TikTok)
Social Media Ads
Paid Campaign Copy (Facebook Ads, Google Ads, Instagram Ads)
Blog Posts & Article Snippets for Social Media
Content Calendars
I’ve successfully created content that not only resonates with audiences but also drives business growth, whether through increasing email open rates, click-throughs, or social media engagement.
If you’re looking for email and social media copy that captures attention, builds relationships, and drives action, I’d be happy to help elevate your digital marketing efforts. Let’s work together to craft compelling messages that speak to your audience and deliver results.
