OPSA Academy - Brand Identity

OPSA Academy                                                                                                                              Copyright © Made by Reda 2023                             

Year           Project Type                  Role 

2023           Brand Identity                 Brand Identity & Art Direction

OPSA Academy is a Moroccan platform that provides academic counseling, scholarship assistance, study abroad services and online courses for high school & university students, fresh grads, and junior professionals in Morocco. OPSA Academy helps young people discover and apply for exciting global opportunities with expert guidance and inspiring success stories.

OPSA Academy aims to empower Moroccan students to achieve their dreams by providing them with the necessary tools and resources.

In the long run they strive to become the leading provider of digital academic counseling services in Morocco, helping students secure their dream opportunities and achieve success in their academic and professional careers.

Creative Direction

The logo needed to convey professionalism and trustworthiness while reflecting what the brand does; Empowering and supporting youth in achieving their academic and professional goals.

I decided to use a circular seal like shape to convey trustworthiness while using a playful and typography for the mark combined with the easily recognizable graduation hat.

The application of the brand and its touchpoints is dynamic using playful layouts and its creative color palette.

THANK YOU!