ProcessDriven Brand Identity Design
Hollie Arnett
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Posted Oct 23, 2025
A structured yet flexible rebrand for ProcessDriven, turning DIY design into a polished, scalable identity inspired by systems and simplicity.
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ProcessDriven
ProcessDriven Brand Identity Design
Before working together, ProcessDriven’s brand was a patchwork of DIY design, freelance collaborations, and well-intentioned guidelines that just weren’t hitting the mark.
They were spending way too much energy trying to make a their brand look okay when what they really needed was a clear, cohesive system that worked as smoothly as the processes they teach.
So, we hit reset, stepping back to build a strategic, beautifully designed brand that finally feels right and makes sense for where they’re headed.
Logo Design
Nostalgic. Polished. Simple.
The ProcessDriven logo was designed to strike the perfect balance between nostalgia and modern polish. Inspired by bold retro wordmarks, it nods to timeless brands built on trust and clarity, a reflection of ProcessDriven’s commitment to making systems simple and sustainable.
Clean lines, simple typography, and a minimal layout give the logo a sense of sophistication, while its subtle retro influence adds warmth and familiarity, resulting in a mark that feels both approachable and enduring.
Brand Identity
The systems that give your dreams structure.
The new ProcessDriven brand is all about the systems that make dreams doable. Inspired by blueprints, grids, and the satisfying order of automation, the identity brings structure, clarity, and calm to every touchpoint. It’s a brand that feels organised but never rigid, one that adapts, evolves, and grows right alongside the business.
Brand application
Supportive systems.
Supported teams.
Successful organisations.
ProcessDriven's vision is all about how supportive systems create supported teams, which leads to successful organisations. I wanted to help them achieve the same with their own brand by setting them up with systems for any of their team to implement their brand.
We created templates for social media posts, community graphics, email newsletters, YouTube thumbnails, and more.
Layla then also worked with Martin Cris to apply the brand to a new website.
Before Hollie, I'd been DIYing our brand. After years, it felt like ProcessDriven had grown up... but our branding still felt like a new kid around the block. Hollie helped us grow up and look as professional as we are! – Layla Pomper, ProcessDriven
The result is a brand that finally reflects the maturity, clarity, and professionalism ProcessDriven is known for. With clear guidelines, cohesive visuals, and a distinct voice, their identity now matches the precision of their systems and the confidence of their community.
