Wild Wave™ — vintage clothing brand

Wild Wave is for those who embrace timeless style, appreciating the unique value of each piece that transcends generations. Their sustainable vintage fashion is an extension of your individuality, reflecting your personal expression while making a positive impact on both your life and the planet.

Service package: The Core Kit / more info about this package here.

Taylor, the founder of Wild Wave, contacted me because she felt that her brand identity did not reflect her true essence, so we set out on a rebranding project. Her main goal was to achieve a captivating and eye-catching identity, able to resonate with the personality of a young target audience, who want to express their own style, and create a community.

To give the brand a unique personality, as well as an eye-catching look and feel, a custom, hand-crafted typeface has been designed. Finally, we added collateral elements to the service package, such as hang tags and an insert card in the package.