Mucho Matcha© — matcha brand

Mucho Matcha is a brand for those who like energy, good vibes, and above all, matcha — [mucho]. The purpose was to shape this authentic personality through a visual identity with a unique character. From custom typography, to a creative concept that speaks for itself, and fun copywriting.

Service package: Brand To Go / more info about this package here.

Mucho Matcha was born from a simple but powerful idea: to offer truly high-quality matcha, sourced directly from Japan, and wrap it in a bold identity that people actually want to be part of. Irina had the vision and the story — I helped bring it to life. The result is a visual world that balances contrast, character, and clarity. Everything was designed to speak loud without shouting, and to stand out in a sea of sameness. Because when the matcha is that good, the branding has to live up to it.