4x reach and awareness within just one month

This is an example of one of my clients that prefers not to be mentioned here with name and company. Whilst respecting that, I would still like to show the results we achieved for him!

He is a service provider and runs a small business with his wife and only one more team member. Social Media in general has been a challenge for him, as he would not consider himself a 'digital native'.

However, he was aware of the opportunities social media can bring to his business and wanted to give it a try.

To jump-start his social media, we had to create a content strategy that speaks to his ideal client and creates awareness for his services, but without adding up time-consuming tasks to his daily business. We wanted to include video content into his strategy, but without him worrying about the nitty-gritty.

For him to be as much hands-off as possible, I supported him in creating his ideal client avatar during our first strategy meeting and defined the main pillars of his content based on the client's desires/needs/pain points.

I provided him with video scripts on a bi-weekly basis and took care of the full process from finding ideas to editing and publishing his content. He literally only had to press record, speak to the camera, and hand me his raw footage.

Bonus: I also turned his scripts into carousel posts to multiply his content.

Within only one month and 15 pieces of content, we were able to quadruple his reach on Instagram and grew his following by 7%. (Exclusively with his content, no additional engagement strategy was applied!)