Designer's Roadtrip

Dilara Duman

Mobile Designer
UX Designer
UI Designer
Adobe Illustrator
Figma

Student Project: Designer's Roadtrip App

⛰️ About

The Designer's Roadtrip mobile application is designed to assist individuals who are new to design processes or those who want to explore different areas within the field of design. The app aims to alleviate the overwhelming nature of the design process by providing users with checklists and guidance throughout their projects. Inspired by the checklist.design website, this case study outlines the development of a mobile interface for the app, with a focus on gamification and productivity features.

User Research and Goals:

The target users of Designer's Roadtrip are primarily beginners in design or experienced designers seeking to venture into new design areas. The app aims to address the common challenges faced by these users by providing a comprehensive framework and step-by-step guidance through the design process. The key goals of the application include:
Simplifying the design process for beginners.
Encouraging user engagement through gamification elements.
Promoting productivity and focus during design work.
After the market research, I created three personas:

Ideation and Concept Development:

To align with the desired goals, the concept for the mobile interface of Designer's Roadtrip was developed. The central idea revolves around incorporating gamification elements into the user's design journey. The app presents a visual representation of a road trip, where users progress through each design step, akin to a vehicle moving along a map.
Interface Design:
The user interface of Designer's Roadtrip adopts a playful and intuitive design, keeping the experience enjoyable and engaging. The following key elements were incorporated into the interface:
Home Screen: Upon launching the app, users are greeted with an interactive map resembling a road trip route. A whimsical bus icon represents the user's progress throughout the design process.
Checklists: Each design step is presented as a checklist item on the map. Users can tap on a step to view detailed instructions and resources specific to that stage.
Gamification Elements: As users complete each step, the bus moves forward on the map, creating a sense of progress and achievement. This visual representation encourages users to continue advancing through the design process.
Focus Mode: To promote productivity, a built-in focus mode is included. Users can pause their design journey, and a countdown timer prevents them from accessing distracting applications like social media during their breaks.
Iterative Testing and Feedback:
To ensure a user-centric design, iterative testing and feedback sessions were conducted throughout the development process. Test users, including both beginners and experienced designers, were invited to use the application and provide insights on usability, clarity of instructions, and overall engagement. Iterations were made based on the feedback received, refining the interface and enhancing the user experience.
The Designer's Roadtrip mobile application provides an innovative solution for designers, both beginners and experienced professionals, by guiding them through the design process. By incorporating gamification elements and a playful interface, the app fosters engagement and motivation. The inclusion of checklists and focus mode further enhances productivity and helps users stay on track. With the iterative design process and user feedback, the application is continuously refined to meet the evolving needs of designers.
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