Scaling B2B AI SaaS with Community Growth Strategies at Insider

Insider, a leading AI Growth Management Platform (GMP), provides B2B SaaS solutions to drive customer engagement and revenue growth. As the Marketing Associate (Social Media Operations Manager and B2B Lead Generation Specialist), I played a crucial role in enhancing Insider's digital presence, executing multi-regional marketing campaigns in 25 countries with regional marketers, and innovating new growth channels. My role demanded a strategic approach, leveraging various tools and platforms to meet and exceed our growth targets.

Optimize Social Media Operations: Enhance Insider’s social media presence through strategic content planning, posting, engagement, and performance analytics.

Drive Demand Generation: Execute multi-channel lead generation campaigns across 25 regions, collaborating with regional teams for localized execution.

Innovate Growth Marketing Strategies: Identify and scale new digital channels and innovative campaigns to maintain competitive market positioning. Managed Insider's newsletters and grew over 20.000 contacts.

Maximize Campaign Performance: Utilize advanced analytics to measure and optimize campaign ROI, leveraging KPIs and OKRs to ensure alignment with growth objectives.

Create High-Impact Marketing Assets: Develop and deploy creative assets that drive engagement and conversion, leveraging a deep understanding of digital marketing disciplines.

Foster Industry Leadership: Establish Insider as a thought leader through strategic content initiatives, including podcasts, webinars, and collaborative projects.

Strategic Planning: Developed and managed monthly and quarterly social media content calendar, ensuring alignment with overarching growth objectives.

Engagement Optimization: Leveraged tools such as HubSpot, Hootsuite, PhantomBuster and Google Suite to enhance audience engagement and streamline operations.

Performance Reporting: Conducted in-depth analytics to track engagement metrics, informing data-driven adjustments to the social strategy.

Multi-Channel Execution: Designed and executed omnichannel marketing campaigns across LinkedIn, Twitter, Facebook, YouTube, webinars, paid social, digital advertising, and email marketing.

Regional Collaboration: Worked closely with regional marketing teams to tailor campaigns to specific markets, ensuring localized relevance and impact.

Lead Nurturing: Implemented sophisticated Hubspot lead nurturing workflows and segmentation strategies to drive conversion rates.

SEO and SEM: Developed and optimized content for search engine marketing, ensuring high visibility and engagement.

Creative Asset Production: Created compelling social media assets using Adobe Illustrator, Photoshop, After Effects, Premiere Pro, Canva, and other design tools.

Ad Campaigns: Contributed to the development of high-impact ad creatives, leveraging insights from A/B testing and performance data.

Campaign Analytics: Conducted comprehensive analysis of campaign performance metrics, providing actionable insights to optimize future campaigns.

KPI and OKR Management: Set and tracked key performance indicators and objectives and key results to drive strategic alignment and accountability.

Growth Hacking: Aggressively tested new hypotheses, scaling successful initiatives and discontinuing underperforming ones.

New Initiatives: Identified and developed new digital channels with high growth potential, such as the Beyond The Title podcast series.

Content Localization: Localized the Y Combinator knowledge hub, launching a comprehensive 360° marketing campaign to maximize reach and engagement.

Marketing Automation: Utilized Zapier and Livestorm to create automated workflows, enhancing operational efficiency and competitive insights.

AI Workflows: Implemented AI-driven processes to optimize targeting, personalization, and campaign performance.

Comprehensive Strategy: Managed a multi-faceted digital marketing campaign targeting peak shopping seasons, optimizing conversion rates and average order values across regions and industries.

Achieved a ~30% increase in conversion rates and boost in average order value.

Thought Leadership: Coordinated webinars featuring industry leaders, enhancing brand authority and engagement.

Unfiltered Podcast Series: Launched and managed the Unfiltered podcast with Co-founder Arda Koterin, featuring candid conversations with top industry leaders.

Brand Positioning: Achieved significant brand positioning with the "Unfiltered with Arda Koterin" and "Leadership Unplugged with Hande Cilingir" series.

Customer Activation: Managed Beyond the Title podcast series, showcasing customer success stories and driving brand loyalty.

Platform Expansion: Expanded brand reach through the Beyond the Title Podcast.

Design Expertise: Produced high-quality social media and ad assets, demonstrating advanced skills in Adobe Creative Suite and Canva.

Automation Efficiency: Enhanced marketing operations through sophisticated automation workflows, driving efficiency and effectiveness.

Enhanced Social Media Engagement: Achieved significant growth in social media followers (3x LinkedIn followers in 9 months) and engagement rates (+5% avg. engagement rate), contributing to brand visibility and customer interaction.

Lead Generation Excellence: Successfully generated a substantial volume of high-quality leads through targeted, data-driven B2B marketing campaigns, fueling revenue growth.

Innovative Channel Development: Expanded new digital channels and content formats, reinforcing Insider’s position as a thought leader in AI-driven marketing technology.

Operational Optimization: Streamlined marketing operations with advanced automation and AI-driven strategies, improving campaign performance and resource allocation.

My tenure at Insider showcases of strategic growth marketing, data-driven optimization, and creative execution within the B2B SaaS landscape. Leveraging advanced growth marketing strategies, I significantly contributed to Insider's market expansion and digital dominance, demonstrating the transformative potential of AI-powered growth marketing.