Netability - Business site for a cybersecurity company
Arsen Igorev
UX Designer
Webflow Developer
UI Designer
Figma
Webflow
Live website ↗️
Client Overview
Netability is a cybersecurity company specializing in delivering simple, safe, and innovative technology solutions. They focus on unleashing the potential of technology while ensuring robust security measures for their clients.
Project Objectives
Netability's existing website was failing to effectively present the company and had a very low conversion rate. The task was to completely redesign the website to be modern, attractive, and significantly improve its conversion performance. The new site needed to reflect Netability's advanced cybersecurity solutions and enhance user engagement.
Our Approach
We began by conducting a thorough analysis of the existing website's structure and identified key areas for improvement. We then created prototypes for all pages, developed a new and unique style, and proceeded with the design and development of the site from scratch. Our approach was focused on creating a contemporary, user-friendly design that would better represent Netability and increase conversions.
Key Features and Customizations
Comprehensive Redesign:
New Style and Graphics: Developed a modern and unique visual style tailored to Netability's brand and mission.
Custom Animations: Implemented custom animations to enhance user interaction and engagement.
Improved Structure and Content:
Prototypes and User Flow: Created detailed prototypes to plan and optimize the site's structure and user flow.
Enhanced Presentation: Redesigned content presentation to effectively highlight Netability’s cybersecurity solutions and value proposition.
Conversion Optimization:
Attractive Design: Focused on making the site visually appealing and easy to navigate to improve user experience and conversion rates.
Marketing Enhancements: Applied marketing best practices to ensure the site effectively drives user actions and engagement.
Results
The redesigned website was accepted by the client on the first presentation and received high praise for its modern style and functionality. The new site significantly improved the presentation of Netability’s services and greatly enhanced the conversion rate, fulfilling all project objectives.
Conclusion
By developing a custom-designed website with unique graphics and animations, we delivered a modern and effective online presence for Netability. The project successfully addressed the client's needs, resulting in a visually appealing and high-performing site that better represents their cybersecurity solutions and supports their business goals.
