Redesigning Home & Product Pages for a More Intuitive Experience

This project focused on redesigning the Home and Product pages for Electrolyte Boost, an innovative powdered supplement designed for increased power, focus, and performance. The goal was to create a visually engaging and user-friendly experience that highlights the product’s unique benefits and encourages conversions.

Electrolyte Boost® is a website that provides essential electrolytes, vitamins and Cognizin® citicoline through waterless delivery technology™ to provide sustained performance, improved mood and stable energy without crashes.

I analyzed this webpage design for usability, accessibility, and visual consistency to improve the overall user experience and aesthetics. My focus was on optimizing hierarchy, readability, contrast, spacing, navigation, and call-to-action elements to enhance user engagement and increase conversion rates.

Hierarchy and Readability Issues

Color Contrast and Readability

Spacing and Alignment Issues

Inconsistent Visual Elements

Lack of Strong CTA at the Bottom

Navigation and Accessibility

A modern, clean layout that emphasizes the product’s key features.

Engaging visuals and clear typography for better readability.

Enhanced product storytelling to showcase the functionality and benefits.

Improved user flow to make navigation seamless and drive conversions.

This redesign ensures a compelling online presence that aligns with the brand’s mission while improving user engagement and sales.