LockedIn HQ Digital Flagship Website Design & Development

Client Name: Isaiah Ragsdale

Company: LockedIn HQ LLC

Industry: Sports Technology / NIL

Objective: To design and develop LockedIn HQ's digital flagship, a dynamic marketing website that clearly communicates its value as a digital advantage and platform for athletes to own and monetize their personal brand and "grind."

Scope: Figma design (High-Fidelity), Framer development, custom domain configuration, and final deployment.

Duration: 1-2 Weeks

LockedIn HQ is more than just a deal-making app; it’s a lifestyle brand built by athletes for athlete independence. The website had to capture this defiant, empowering spirit while also clearly communicating its unique, no-middlemen value proposition. The key challenges were:

Establishing Authenticity: Immediately conveying the "Built by athletes, for athletes" philosophy.

Articulating Value: Clearly defining the platform as a tool for brand ownership, monetization, and growth, not just transactions.

Modern Development: Creating a high-performance, visually engaging site that leveraged modern tools like Framer for dynamic interaction and seamless client content updates.

The project began by refining the brand's look in Figma, focusing on a bold, assertive aesthetic. The final build in Framer resulted in a high-impact, fully responsive website that serves as a powerful conversion tool and digital hub for the brand.

Design: The visual system uses dark, high-contrast elements and strong, forward-moving typography to reflect the "grind differently" ethos. Imagery focuses on empowerment and ownership, making the athlete the hero of the narrative.

Development: We chose Framer for development to deliver a superior web experience with smooth, production-ready micro-interactions and animations. The site was built for scalability and ease of use, with a fully integrated CMS, allowing the founder to manage content and marketing assets independently. The project included the full procurement, configuration, and launch of the custom domain, providing a complete solution.