This is a very challenging portfolio, the main issue is that these items are 100% desire-based purchases, and the quality is excellent, however, it is not a deciding factor in a purchase. Functionality comes second to appearances. Apart from the highly complex campaign layering in the structure itself, it was necessary to construct a narrative around quality a sort of " Even if you buy the cheaper options you will wish that you bought one of ours". The amount of diversity within the portfolio allowed me to grow the portfolio to close to 70 campaigns, which have brought it over 1.5M in revenue.