The project was challenging due to the size of the catalog, it took some time to identify the top performers and then to carefully separate them from the rest to pursue their growth with more aggressive targeting and bold experimentation. At the same time, a separate campaign layering was necessary for the rest of the portfolio to maximize it as well. Ultimately the products from this portfolio are to this day the majority of the top results in their niche. The portfolio does around $ 400,000 a year.