EcomXprt runs done-for-you Amazon management, and had no inbound system to sell it. Traffic had nowhere to land and no reason to convert.
I designed and built the funnel end to end: landing page, lead capture, qualification, booking, and tracking. One offer throughout, a free 30-minute game plan, so nothing on the page competes with the call.
Offer, Proof, and Form in One Screen
The headline states the service and the relief in one line: we run your Amazon brand so you don't have to. Proof numbers sit directly under it, and the capture form sits beside it, so a ready buyer never has to scroll to act.
offer, proof, and form in one screen
Three Fields, Zero Friction
Name, email, phone, nothing else. Each field carries a one-line answer to the objection behind it, and the button is followed by "free 30-minute session, no pitch, no obligation" so the last thing read before clicking removes risk.
short form, every objection handled inline
Free Plan to Fully Managed, in 3 Steps
Done-for-you services stall on fear of a long onboarding. Three numbered steps with time estimates make the commitment feel small and the path obvious.
the commitment, made small and visible
Real Accounts, Real Leaks
Two anonymized audits, each leading with the number that hurts: 236% ACoS, and a key listing with no Buy Box. Diagnosis first, then the fix, so credibility comes from specifics rather than adjectives.
236% ACoS, and a listing with no Buy Box
Named Sellers, Real Faces
Eight seller quotes with photos and titles, running as a continuous marquee. Placed after the proof of skill so it answers a different question: not can they do it, but are they good to work with.
eight sellers, named and pictured
Numbers That Say What They Count
250+ sellers, 650+ projects, $10M+ revenue reviewed, 15+ active retainers. Each one is captioned with what it actually counts, because a vague number is worse than no number.
every figure labelled with what it measures
Brands Worked With, Marketplaces Operated on
Client brands on one row, platforms on the other. It answers "have you worked with anyone like me" and "do you operate where I sell" in a single glance.
who they've worked with, and where they operate
The 4 Questions that Stall a Booking
Is it really free, is this for me, what happens on the call, what happens after. Answering these on the page instead of on the call is what keeps a hesitant visitor from closing the tab.
objections cleared before the CTA, not after
One Ask, from Top to Bottom
The page closes on the same offer it opened with, with the risk restated: no pitch, you leave with a plan either way. A sticky bar keeps the booking link reachable from any scroll position.
same offer, same promise, no new decisions
Qualification before the calendar, not after
Filters out bad fits so the team's calls stay worth taking.
If the page asks about revenue, stage, or budget, this is the heading that sells it. Agencies pay for lead quality, not lead volume, and a qualification step is the single most valuable thing on this funnel for a client browsing your profile. Say what it screens for once you confirm the fields.
Alternatives depending on what's actually on it:
The step that protects the calendar (if it's mostly filtering)
A few questions, so the call starts warm (if it's framed as prep rather than screening)
Self-selection, done politely (if unqualified leads get a soft exit rather than a hard block)
a few questions, so only good fits reach the calendar
The page most funnels waste
Confirms the booking, sets expectations, and reduces no-shows.
A thank-you page that only says thanks is a dead end. If yours confirms the time, tells them what to bring or expect, or adds a next step, lead with that.
Alternatives:
Booked, and told what happens next (if it sets expectations)
Where no-shows get prevented (if it has reminders, calendar add, or prep instructions)