Case Study: Booz Allen Hamilton-Splunk

The Assignment

Working with graphic artists and video editors, I developed powerful scenarios to explain the pioneering value of a new cyber-threat intelligence tool.

Booz Allen Hamilton and Splunk approached us to explain the pioneering value of a new cyber-threat intelligence service. We created a series of real-world attack scenarios to storify how the tool proactively detects hackers. Two weeks after showing our clients a scenario that illustrated how their new tool effectively shielded organizations like hospitals from attacks, a real ransomware virus called WannaCry infected computers in more than 150 countries.

I created a series of attack scenarios that showed how organizations could use this game-changing technology and best practices. Based on real-life plots, the creative team’s videos, social media posts, and white papers gave customers authentic examples of how the new service could help companies more quickly and confidently anticipate, detect, and mitigate security threats.

Results

With an uncanny resemblance to our scenario, WannaCry shut down 16 hospitals in the United Kingdom alone. Our proficiency in developing game-changing narratives and digital marketing led to more than 350 immediate sales leads.

Examples of Final Product: