Cancer Focus NI - Example PR Strategy

The PR Strategy for Cancer Focus NI revolves around raising awareness and advocating for sun safety, with a special emphasis on protecting outdoor workers and children. This comprehensive plan incorporates a multi-channel approach, combining educational campaigns, media engagement, and community outreach. By leveraging compelling storytelling, partnerships with relevant stakeholders, and targeted messaging, the strategy aims to empower individuals (as well as their employers) to take proactive steps in safeguarding their skin from harmful UV rays. Ultimately, the goal is to foster a culture of sun care, reducing the risk of skin cancer and promoting healthier lifestyles among the target audiences. The content designed and produced for this campaign included unique slogans and messaging, a range of targeted events and drafts of press releases to accompany the company's promotional activity. There were a range of assets created to tie in with advertising schedules and planned campaigns that would run seasonally and alongside the events.