BlackHorse | Email Lifecycle Strategy,

BlackHorse | Email Lifecycle Strategy, Copywriting & Journey Mapping

Developed email lifecycle journeys for BlackHorse’s two key audiences: corporate clients seeking business transport and fleet partners looking to connect their vehicles with corporate demand.

The project covered the different stages of each audience’s journey, from awareness and consideration to decision making and retention.

I mapped out the email sequences, wrote the email copy for both audiences (total of 40 emails - 22 for corporate clients and 18 for fleet partners) which were tailored to each audience’s needs, interests and stage in the customer journey.

Also, I planned the email sequence, proposed send dates to guide when each message should be delivered and mapped out the intended automation timing.