BlackHorse | Newsletter Copywriting &

BlackHorse | Newsletter Copywriting & Distribution

Developed newsletter copies addressing challenges in Ghana’s corporate mobility industry, including fragmented travel spending, while showcasing platform updates and featured vehicles.

This newsletter explains corporate mobility challenges, including the difficulty business face in tracking travel expenditure, product update content highlighting one of the various features such as live trip monitoring and a vehicle spotlight content featuring one of the vehicles on the platform.

I managed the set up and distribution of this newsletter to 187 external contacts which achieved a 98.4% email delivery rate and an 18.48% unique open rate.