NorthMed Brand Identity

Project Overview

NorthMed is paving the way for the Arab community in the digital health industry. It is a highly influential organization in the Arab world, bringing together top-notch professionals from medicine and technology. The organization also operates the NorthMed Innovation Center, where they host events, courses, and meetings related to Digital Health and MedTech.

Developing a strong brand identity for NorthMed was a real challenge. Despite their integrated activities and relevance, the only visual asset they had was their logo. They wanted to keep it while building an entire brand identity, including various collaterals for both print and digital mediums.

Results

Building upon the dynamic essence of the logo, I deconstructed and reimagined its concept to bring it into a new light. It evolved into more than just a logo—it became a vision, a foundational structure for a cohesive identity system. This included a set of 12 custom icons and a flexible framework for dynamic sublogos, tailored to different sections of NorthMed’s ecosystem.

By integrating medical and tech imagery, the brand identity was further reinforced, aligning with NorthMed’s innovative mission. Elements of the logo were repurposed as subtle accents and teasers throughout the presentation, creating a seamless visual language. The primary color palette was carefully applied to enhance brand coherence, ensuring a strong, unified presence across all mediums.