Case Study: Simplifying retail experiences for customers & team

We teamed up with Visual Comfort (formerly Circa Lighting) to revitalise their interactive product demos, gradually improving the retail application to enhance the experience for their customers. This is a long-term investment for both teams as we continue to iterate on feedback.

Visual Comfort trusts our expertise in creating headless websites designed with user experience at their core to ensure their customers have a truly unique shopping experience.

Visual Comfort’s application had grown outdated with little long-term support. “Simple” changes could take days as they would have knock-on effects, or would be buried in incredibly complex, interwoven code. We started by getting a deep understanding of the code so we could support the Visual Comfort team long term.

After working together for a while, we noted that their old setup was blocking lots of new development efforts. Instead of settling for a slight improvement, we decided to rewrite the old Vue application in Nuxt.

By making the new application headless we eliminated the technical debt that had built up while expanding the ability to add new features more easily and continue to scale going forward.

The heart of Visual Comfort's product is driven by data, so it was essential for us to bring that approach across to their retail application. By implementing interaction tracking, we could better understand how customers used the in-store displays.

This allows us to improve the designs iteratively by tracking usage, discovering problems, and then testing if our solutions solve them.