Tiya Beauty — Premium Brand

Tiya Beauty — Premium Brand Identity for Fresh, Fruit-Powered Skincare A vibrant, elevated brand identity created for Tiya Beauty, an Australian skincare brand focused on fresh fruit-based cosmetics for healthy, naturally radiant skin.

The objective was to build a visual world that feels fresh, premium, feminine, modern, and naturally luxurious—while communicating the energy of fruit-powered skincare and the quality expected from a contemporary beauty brand.

Creative Direction

The identity combines deep emerald green, soft cream, peach, grapefruit, warm sand, and botanical tones to create a distinctive balance between nature and sophistication.

The existing Tiya Beauty logo became the foundation for a broader visual system built around fresh ingredients, healthy skin, Australian lifestyle, and modern beauty culture.

Elegant editorial typography, sunlit product photography, botanical details, fruit-inspired color accents, and refined packaging create a brand experience that feels premium without losing its natural freshness.

Brand Concept

Fresh ingredients. Radiant skin.

Tiya Beauty is positioned as more than a cosmetics brand. The identity communicates a lifestyle centered around healthy skin, natural ingredients, freshness, self-care, and effortless beauty.

The visual system was designed to feel aspirational enough for premium skincare while remaining bright, approachable, and relevant to modern beauty consumers.