Project Overview    

Homebodies is a home fragrance brand built around comfort, calm, and effortless living. We create warm, inviting scents that turn any room into a space you truly love, encouraging you to breathe easier, slow down, and feel completely at home.

This identity project captures that feeling through clean, modern design: soft neutral colors, simple typography, and packaging that feels familiar and soothing. Every visual choice reflects the brand’s purpose: to bring ease, warmth, and emotional connection into everyday spaces.

To develop a complete brand identity for Homebodies, including the visual direction, brand voice, color palette, typography system, and packaging style. The goal is to create a warm, modern, and calming identity that reflects the brand’s focus on comfort, everyday ease, and transforming spaces into inviting havens.

Reflecting warmth, calm, and modern minimalism.

The color palette is inspired by nature and intentional living through scent rituals. Together, the colors speak comfort, sustainability, authenticity, and simplicity.

Typography Neue Haas Grotesk Text Pro 75 Bold                                     65 Medium

Brand Applications

Result The final result is a cohesive brand identity rooted in simplicity, character, warmth, and calmness. The visual system includes a refined logotype, supporting mark, color palette, typography, packaging layout, illustration style, and usage guidelines, all designed to ensure consistency across both digital and real-life scenarios.