VineWise: Transforming Wine Education

Journey into the world of wine. VineWise is transforming the way people can explore their curiosity in wine through immersive online courses paired with explorative tastings.

You can explore the world through wine, from Argentina’s high-altitude varietals to Georgia’s ancient vines. However, wine education is often perceived as stuffy and elitist, limited to in-person tastings or formal classroom settings.

VineWise believes in making the world of wine accessible and enjoyable for everyone, fostering a community that embraces curiosity, adventure, and a deep appreciation for the romance of wine.

VineWise’s brand embodies the perfect balance of luxury and approachability. It makes customers feel both like they were part of an exclusive club, with access to the world’s finest wines and the wisdom of experts in the industry, whilst also feeling welcome and comfortable in the space.

This duality is reflected in VineWise’s colour palette, which combines soft, natural tones with bold, eye-catching accents.

VineWise isn’t just another stuffy wine brand. They are committed to being on the cutting edge of the industry, embracing new technologies and approaches to wine education. It was important that the visual identity reflects this innovative spirit.

For VineWise’s logo, we created an elegant, sophisticated wordmark. It conveys that they are a serious brand that will deliver genuinely comprehensive education, while at the same time provide a fun and authentic experience. You might notice the very subtle wine glass formed from the letters V and I.

When designing the packaging, we wanted to ensure it was beautifully crafted and gave customers a truly luxury experience when opening the box to discover their wine. Inside the box users will find 9 wine samples in elegant glass tubes and a set of tasting notes, all beautifully presented. Phase two of the VineWise launch will be an online bottle shop, so the bottle presentations needed to be considered as well.

VineWise’s website serves as their marketplace, lead generator, course host, and community space. We knew it had to be designed and built to a very high standard. The result is a website that impresses visually while also functioning seamlessly.