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As a Martech Team Lead in the internal marketing department of a 1000-employee company, I oversaw a small team responsible for driving inbound and outbound marketing efforts while supporting all other departments within the organization. In this role, I held a pivotal position in managing conversion KPIs and performance metrics. Working closely with a dedicated content team led by another team lead, we collectively aimed to enhance brand awareness and maximize website traffic.

Here are the key responsibilities and accomplishments I achieved in my role:

Managed a small team: Led a dedicated team within the internal marketing department, collaborating closely with team members to ensure smooth operations and optimal performance.

Handled automation and IT collaboration: Actively engaged with the IT department to develop and implement automated solutions, leveraging APIs and CRM automation. This partnership streamlined processes and enhanced efficiency across marketing campaigns.

Resposible for email and SMS marketing: Oversaw the email and SMS marketing strategies, utilizing targeted messaging to engage with the audience effectively.

Conducted experiments across multiple channels: Ran several experiments across various marketing channels, including email, SMS, and Facebook ads. This approach allowed for continuous optimization and improved campaign performance.

Managed Facebook ads lead generation: Developed multiple funnels tailored to different departments, maximizing lead generation efforts through strategic Facebook advertising campaigns.

Collaborated with a web developer and UX designer: Worked closely with a web developer and UX designer within my team to ensure seamless website functionality and an optimal user experience.

Worked with BI department for reporting: Collaborated with the Business Intelligence department to generate insightful reports on marketing performance and ROI, enabling data-driven decision-making.

Contributed to internal product management: Played a role in internal product management, providing valuable insights and feedback to refine and optimize company offerings.

Through these diverse responsibilities, I successfully contributed to the overall growth and success of the internal marketing department, driving impactful results for the organization.

Successfully launched the MMS feature in Bitrix after years of effort

Implemented targeted marketing promotions leading to a 20% revenue increase for inbound and outbound sales teams

Conducted over 20 A/B tests for SMS marketing campaigns, increasing click-through rates from 3% to 9%

Developed and implemented an SOP for improved collaboration and communication across departments, resulting in a 15% increase in cross-functional teamwork

Collaborated with IT to enhance the CRM system, improving data management and sales/marketing processes

Analyzed data from Google Analytics and CRM systems to inform marketing strategy and boost customer acquisition

Conducted MMS experiments for cold leads, outbound sales, retention, win-back, and sales

Successfully launched websites and lead ads in Mexico, generating significant leads in Q1

Migrated the Australia website to a new domain and launched successful lead ads

Implemented SOPs for Bitrix usage, SMS marketing, and other marketing processes

Redesigned the main website's blog and optimized subject lines for improved open rates

Launched a website project landing page for outbound sales and completed A/B testing for Dunning emails

Ran a successful Valentine's promo for Winback/Adwords/Area expansion.