Content Marketing for Lead Generation

💡 Microverse is an online school for remote software developers where you get quality education and the chance to land a life-changing job — no matter where you live.

As a digital marketing consultant for Microverse, I developed a comprehensive content and social media strategy from April 2022 to January 2023. I hired designers and writers to create high-quality blog content, social media posts, and other engaging content. I conducted monthly reporting to monitor campaign progress and adjust strategies based on audience behaviour and feedback. Our content strategy covered coding, software development, and remote work topics.

We created engaging social media content for LinkedIn and Instagram, including videos, infographics, and user-generated content. Our social media strategy focused on building a strong online presence, engaging with followers, and driving traffic to the blog and web through organic campaigns. 💡 During this period, the blog and organic social generated, I generated 6,600 qualified leads out of a total of 58,000 leads. This gives us a conversion rate of 11.38%.

My strategy was successful in increasing brand awareness, engagement, and website traffic for Microverse.

Here you can see the performance of Microverse's blog before and after the author optimized it for search engines. Additionally, during this time, I implemented a new content strategy to attract beginners in coding. The success of these strategies is demonstrated through the increased website traffic and lead generation for Microverse.

Our main goals were to drive traffic to the blog and application process. By understanding our target audience and creating captivating content with relevant hashtags, we attracted genuine followers. We achieved significant growth through consistent valuable posts, user-generated content, and meaningful interactions, resulting in increased reach and higher-quality leads.

In summary, the content and social media strategy I created for Microverse between April 2022 and January 2023 successfully enhanced brand awareness, engagement, and website traffic. The social media templates, dedicated team of writers, virtual assistant, and designer implemented during that period continue to play a vital role in Microverse's ongoing operations. Working with them was a delightful experience, and I'm glad to have contributed to their online growth.