Brand Identity Concept Exploration for A/B Testing

Rocio Formentin

Brand Identity Concept Exploration for A/B Testing Developed over a pre-existing logo, this visual proposal was created to support brand owners in testing positioning and visual resonance.
FPH was an AI-powered gaming and entertainment startup focused on immersive experiences and community-driven game shows.
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Posted May 20, 2025

Developed a visual proposal for brand identity testing for FPH.

Brand Identity Concept Exploration for A/B Testing
Brand Identity Concept Exploration for A/B Testing
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