Brand Identity Concept Exploration for A/B Testing
Rocio Formentin
Brand Identity Concept Exploration for A/B Testing
Developed over a pre-existing logo, this visual proposal was created to support brand owners in testing positioning and visual resonance.
FPH was an AI-powered gaming and entertainment startup focused on immersive experiences and community-driven game shows.
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Posted May 20, 2025
Developed a visual proposal for FPH to test brand positioning and resonance.
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