This project entailed developing a brand identity with a strong emphasis on environmental construction. The primary focus was creating a compelling logo that represented the company’s core values and expertise in sustainable building practices. The logo features two trees standing tall, symbolising stability, while also resembling the roofs of houses. When replicated in a pattern, the logo transforms into a forest, highlighting the company’s commitment to environmental sustainability.

To complement the visual elements, a brand voice and messaging strategy were devised, highlighting the company’s expertise, environmental consciousness, commitment to quality, and dedication to customer satisfaction. This messaging was to be used consistently across marketing collateral, including business cards, letterheads, brochures, and a user-friendly website.