Wallet Ads – Crafting a Vibrant Digital Brand Identity

Client: Wallet Ads Agency: SAYU STUDIO Creative Director: Alan Pham Services: Brand Strategy, Visual Identity, 3D Design, Website Design

SAYU STUDIO, under the creative direction of Alan Pham, partnered with Wallet Ads to build a comprehensive brand identity and a cutting-edge website from the ground up. Our objective was to carve out a unique and memorable space for Wallet Ads in the competitive digital advertising sector. Through a meticulous process of stylescape innovation, dynamic 3D design, and the strategic development of a distinct brand voice, we successfully launched a brand poised to thrive in the digital age.

In a digital landscape often perceived as cluttered and complex, Wallet Ads required an identity that would immediately communicate its core promise: to be an uncluttered channel for direct and clear communication. The challenge was to create a vibrant, modern, and trustworthy brand that would resonate with a digitally-native audience and embody a sense of fresh, accessible opportunities.

We developed a holistic brand system designed for versatility and impact across all platforms.

To ensure Wallet Ads would stand out, we curated a palette that is both energetic and approachable.

Primary Colors: The foundation of the brand is built on the striking contrast of Electric Indigo (#6100FF) and ArtyClick Amber (#FBC500). This combination projects confidence, innovation, and energy.

Secondary Palette: To add layers of warmth and freshness, we introduced Leafy Green (#50BE3C), Faded Orange (#FA8F52), Aztec Purple (#7F52FB), and Light Green (#83FD6C). This extended palette allows for creative and flexible brand expression while maintaining visual harmony.

The choice of typography was crucial for establishing the brand's voice. We selected Darker Grotesque for its clean, modern aesthetic and excellent legibility.

Headings: The 96pt ExtraBold weight creates powerful, attention-grabbing headlines that convey authority and confidence.

Body Text: Using the Semibold weight for body copy ensures a comfortable reading experience, making communication clear, direct, and accessible.

The Wallet Ads logo is the cornerstone of the visual identity.

Logo Concept: The mark is a stylized representation of a wallet, with layered cards forming a subtle 'W'. This clever design directly references the brand name and its function, creating a memorable and scalable logo. Its simplicity ensures it works effectively across various backgrounds and applications, from full color to monochrome.

Icon System: We designed a comprehensive set of over 100 custom icons. Rendered in the brand's signature Electric Indigo, this icon family provides a cohesive and intuitive visual language for the website and future application interfaces, reinforcing the brand's commitment to clarity and ease of use.

A brand's strength is tested in its real-world application. We demonstrated the flexibility of the Wallet Ads identity by applying it to a wide range of digital and physical touchpoints. This included:

Digital Presence: App icons, website UI, and banner ads ("The Uncluttered Channel").

Physical Merchandise: T-shirts, caps, and stationery.

Brand Collateral: Business cards, letterheads, and vehicle wraps.

These applications showcase a cohesive and scalable brand system that is ready to make a significant impact in the market.

Through our strategic and creative partnership with Wallet Ads, we have built a powerful and distinctive brand identity. By establishing a clear voice and a vibrant visual system, Wallet Ads is now perfectly positioned to cut through the noise, connect with its audience, and become a leading force in the digital advertising industry.