Wiggle Worms Botswana: Brand Identity Revamp

Brand Identity Project

Wiggle Worms Botswana is a vermiculture business that promotes sustainable composting using Red Wiggler worms. When the client reached out, her brand felt outdated and disconnected from the mission.

The original logo was generic, lacked personality, and failed to communicate the brand’s purpose, making it hard to attract eco-conscious gardeners, schools, and sustainability advocates.

I took a modern, contemporary approach to give Wiggle Worms Botswana a fresh and meaningful identity. Starting with mood-boards and keyword exploration, I focused on themes like sustainability, creativity, and approachability.

The new logo cleverly combines a worm with the brand’s initials (WWB), making it both conceptual and memorable. The result is a brand that feels warm, professional, and purpose-driven.

Working with Judie on this project has been the best experience. She truly took into consideration my vision and what I needed to communicate to my clients. I'm so pleased with the results and look forward to working with her again. - Thokozani Majoro at Wiggle Worms Botswana