Capri - Snack packaging design
Judie Major
Graphic Designer
Illustrator
Packaging Designer
Adobe Illustrator
Affinity Designer
Procreate
A packaging design curated to grab your attention with its bold and colorful graphics, while highlighting the health benefits and nutritional value of the snack inside.
Capri - Package Design. Image: Freepik.
Objective: To design a packaging for a healthy snack that appeals to college students on a budget, communicates the snack's nutritional value and affordability, and stands out on store shelves among competitors. That also provides sustained energy.
Website. Image: Rawpixel.
Logo Type.
Solution: To design a packaging for a healthy snack that appeals to college students on a budget, communicates the snack's nutritional value, affordability, and stands out on store shelves among competitors. The following strategies were implemented:
Used eye-catching colors and graphics to grab attention and create an appearance that appeals to the target audience.
I used phrases like "low-calorie" to clearly communicate the snack's nutritional value. And highlighted the ingredients that are included.
Using environmentally-friendly materials for the packaging, which will appeal to college students who are environmentally conscious.
I proposed resealable packaging that allows the snack to be consumed over multiple sittings, reducing waste and increasing convenience.
By incorporating these strategies, the packaging for a healthy snack effectively communicated its nutritional value, affordability, and sustainability to college students on a budget.
Brand Photos. Image: Freepik
Design elements.
Products. Image: Freepik.
Animations. Image: Freepik.
Brand photos animated. Images: Freepik
Thank You & Contact Information. Images: Freepik.
