About the Project This is a conceptual redesign for Miu Miu, Prada’s playful and avant-garde sister brand known for its youthful, rebellious spirit and experimental approach to fashion. The goal of this project was to create a fresh, modern website design in Figma that reflects Miu Miu’s unique identity while enhancing user experience and showcasing their innovative collections. Project Overview Completed as a non-commercial project, the redesign focused on blending Miu Miu’s nostalgic yet modern aesthetic with intuitive navigation and bold visuals. The concept highlights their signature "Upcycled by Miu Miu" initiative, celebrating sustainability and creativity. What I Delivered

Visual Identity Refresh: A sleek, fashion-forward design that embodies Miu Miu’s playful and rebellious character.

User-Centric Layout: Simplified navigation to highlight collections, campaigns, and the brand’s sustainability efforts.

Interactive Prototype: A functional Figma prototype showcasing the redesigned website’s flow and interactivity.

This concept reimagines how Miu Miu could connect with its audience through an engaging digital experience that aligns with its avant-garde ethos.