The Restoration of Life
Coupe Media Group Inc
Get To Know…
The Restoration of Life is a forward thinking ministry after the hearts of God’s people. Through the leadership of Apostles Gregory & Junie Kelley Restoration of Life creates an environment conducive to connecting life, faith, and family in a new and fresh way.
This Is How We Do It
Creative Direction
Rebranding
Website Update + Development + E-Commerce Integration
Collateral Development
Rebuilding a vision and consistency in brand identity.
The Restoration of Life was all about rebranding from the ground up. The process of change can be uncomfortable for an estblished brand. However, by utilizing our purpose mapping system to implemented creative milestones each phase ran smoothly. The newly development logo showcased the global reach and open welcome to all by utilizing an open globe to as the “O” symbolizing continous spreading of the world of God.
THE PROCESS
Getting back to basics through understanding the foundation.
The Restoration Of Life was all about refreshing the look and feel of their brand. Starting out it was clear that the current look was not a representation of the energy, hospitality and love felt from members and visitors alike. Also, the website was utilized for a placeholder for basic info without updates. We approached this project by pulling back the layers and getting to the nuts and bolts of who ROL was at its core. After which, we fused the foundation and all the great new things that make The Restoration of Life special.
E-Commerce Solution
We integrated an e-commerce platform shortly after the new website launch, this allowed for product development and additional insight from analytics since the new website launch.
Clutter Free
The new design is user-friendly, responsive and offers clear direction to information. Quick links offer a rapid approach to completing without clutter
No I In Team
Identified and set up software for ease of staff and pastoral communication. Creating a more effective and efficient workflow.
Paper Pushing
Transitioned printed forms, document, and calendars from print to digital for decreased paper waste and more ways to engage members and visitors.
RESULTS
A strategic implementation of rebranding done right.
We continue to work directly with The Restoration of Life team to ensure brand improvement through web presence, marketing, and brand direction.
"As we continue to grow and expand our global reach, we are simply ecstatic about having Coupe Media Group on board! They have helped us navigate through the complex landscape of the digital society we live in without losing our human connection. "
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Posted Apr 12, 2024
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