unión - Visual Identity

Union is a music festival that brings different electronic music styles into one event. the brief was to create a visual identity and branding as well as handling multiple media elements such as videography, photography, and animations.

the logo represents their values; emphasizing on the ò representing a roof symbol of fraternity, while the curve inside the o denotes a space through which electronic music communities can connect.

two color palettes where created to distinguish between the different music genres, both of which can be employed as either solid or gradients to visually represent the sound waves through color.

A barcode system was designed to streamline navigation through social media, ticketing, and registration for the community while also simplifying the team's management.

Unión also hosted private events that were more exclusive in nature. These events were distinguished by a more subdued and monochromatic color scheme.