Synthetiq Lab
Domasun is a freelance web development venture by Brandyn Evans. More than just a service, Domasun is a promise of simplicity and reliability in crafting custom websites, setting the stage for a comprehensive suite of digital solutions.
About the Brand
Domasun is a freelance web development business, born from the visionary mind of its founder, Brandyn Evans. Specializing in crafting custom websites, Domasun is set to redefine online experiences. With a focus on simplicity and reliability, Domasun aims to provide personalized attention to each client, offering competitively priced services in a landscape dominated by larger agencies. The brand is on a mission to establish itself as a one-stop-shop, not just for web development but for a comprehensive suite of digital services, including graphic design, video editing, and digital media marketing. Domasun's character is down-to-earth, approachable, and professional, ensuring that every interaction is informative, helpful, and results-oriented. With a logo that symbolizes warmth, energy, and innovation, Domasun is not just a web development service; it's a promise of excitement and satisfaction for businesses seeking a reliable partner in their online journey.
Project Brief
Brandyn wanted the logo to be simple, bold, and warm. He explained that Domasun is a combination of two separate concepts: “Doma” and “Sun”. “Doma” was a term that he used when he was younger to help him overcome difficult times. It is an acronym that stands for “Bran’DYN’s One Man Army”, reflecting his resilience and determination. The second part of the name, “Sun”, is derived from his personal experience of seeking comfort and relief from feelings of depression and motivation by being out in the sun. He wanted the logo to capture these meanings and also communicate Domasun’s qualities and goals to their target audience.
Solution
We decided to create a logo that consists of two elements: a stylized sun and the word “Domasun”. Using a pre-determined bright yellow color for the sun to represent warmth, happiness, and energy. We also made the sun look to symbolize excellence, creativity, and innovation. For the word “Domasun”, we used a bold and modern typeface to convey simplicity, confidence, and professionalism.
Result
We created a simple, bold, and warm logo that perfectly represents the qualities and goals of Domasun. The logo shows that Domasun is a provider of excitement and satisfaction to its clients, as well as a reflection of Brandyn’s personal story and vision.
The objective was precise - to establish Domasun's logo as a symbol of reliability, simplicity, and warmth, setting the stage for future endeavors into graphic design, video editing, and digital media marketing.
Dawn of Domasun
Domasun started in response to the growing demand for effective web development services. As businesses embraced online presence, Brandyn envisioned a platform that offered personalized, reliable, and competitively priced solutions.
Serendipitously, we met Brandyn on an online Study Together platform, where he asked us to critique his recent website design. He was impressed by our feedback and decided to hire us to design a logo for his web design and development startup, Domasun, that he was about to launch. We were excited to work with him and create a suitable logo design that reflects the values and qualities he wants to convey with his services.
Fusion of Ideas and Design
Let's dive into the design process of Domasun's logo, where every step is a stroke in creating a visual identity that embodies simplicity and reliablility. From foundational research and creative direction to dynamic ideation and production, delve into the artistry and strategy behind Domasun's unique logo.
Phase 01: Research & Creative Direction:
Our journey started with in-depth research, understanding the web development landscape, and identifying opportunities. The creative direction was shaped by insights into the needs of clients in the digital realm.
Phase 02: Ideation & Production:
With a canvas painted by research, ideation starts. Our creative brushes generated initial concepts for Domasun's logo design, embodying simplicity and warmth.
Bringing Domasun to Life
A simple, bold, and warm logo, featuring a stylized sun and the word "Domasun," emerged. The bright yellow sun symbolizes warmth and energy, while the modern font exudes confidence and professionalism.
A Logo with Meaning
Embracing the challenge of infusing personal significance into the logo, Brandyn's journey and resilience found expression in the acronym "Doma" and the sun motif. This bold decision paid off, creating a logo that not only represented Domasun's qualities but also conveyed Brandyn's personal story and vision.
Domasun's Logo Identity
The simple, bold, and warm logo perfectly encapsulates Domasun's qualities and goals. It radiates warmth, happiness, and energy, reflecting excellence, creativity, and innovation. The logo stands not only as a visual representation but as a promise of excitement and satisfaction for Domasun's clients.
“If you’re looking for a Graphic Designer who will make you go 'WOW!', I highly recommend Paul Andre Morandarte! He’s been a huge help for a business I’m launching and has gone above and beyond to present some very high-quality work.”
Brandyn Evans - Founder of Domasun