Lead Conversion & Engagement System
Gabriel Bewaji
Lead Conversion & Engagement System for Real Estate (GoHighLevel)
I built an automated follow-up workflow inside GoHighLevel for a real estate open house, designed to turn attendees into engaged leads without any manual follow-up.
THE PROBLEM
Open house attendees often show interest in the moment, then go quiet. Without fast, consistent follow-up, agents lose touch with warm leads who were ready to engage.
WHAT I BUILT
A dual trigger setup: the workflow starts when a contact is created OR tagged "open-house-attendee," so no lead slips through either entry point
A 1-hour wait before the first message, so it feels timely but not pushy
An automatic welcome SMS introducing the agent and thanking them for attending
A 1-day wait, followed by a Property Highlights Email showcasing the listing's key features
A further 3-day wait, followed by a final follow-up SMS to re-engage the lead
Clean, labeled steps built in GoHighLevel's Advanced Builder for easy editing later
WHAT THIS WORKFLOW DELIVERS
Instant acknowledgment for every open house attendee
A multi-channel touchpoint sequence (SMS and email) that keeps the property top of mind
Properly spaced timing, so leads get timely contact without feeling spammed
Zero manual follow-up needed from the agent
TOOLS USED
GoHighLevel, Workflow Automation, SMS, Email Automation, Contact Tagging
RESULT
A fully automated nurture sequence that keeps open house leads engaged for days after the event, increasing the chances they reach out or book a showing.
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Posted Oct 8, 2026
Lead Conversion & Engagement System for Real Estate (GoHighLevel) I built an automated follow-up workflow inside GoHighLevel for a real estate open house, de...
