ProfitSocket - SaaS Website Redesign | Wix to Framer

📊 ProfitSocket - SaaS Website Redesign is a full redesign of a B2B SaaS website for ProfitSocket, a dental SaaS platform that shows practices how insurance payors affect their profit. The old site ran on Wix: it had no clear page structure, nothing on it proved the team's expertise, and there was no mobile version. The product sits between healthcare SaaS and fintech, so the new SaaS website design had to earn trust from both sides. It got a light theme associated with finance and dentistry, real product screens and five pages built around business tasks, moved from Wix to Framer.

ProfitSocket is a US SaaS that shows dental practices where their profit is actually made and lost: across payors, procedures and providers. The old site was on Wix: no page structure, nothing that proved the expertise behind the product and no mobile version at all.

I designed and built five new pages in Framer: Home, Features, Education, Pricing and Partners, each section built around a business task. The story answers the question a P&L can't: is it a payor, a procedure, a provider or an expense problem. Real product UI recreated natively as proof, a light theme that reads as finance and dentistry, video lessons on Education, one Partners page for advisors and dental groups, and a design system with responsive type.

🧩 Each page of the B2B SaaS website design has one job. Home works as a SaaS landing page: the problem and the solution, how ProfitSocket connects to PMS, QuickBooks, documents and contacts, workspaces and FAQ, all leading to Book a Demo. Features goes deeper into the platform, Education explains four profit concepts in plain language, and Partners speaks to the second audience — advisors and dental groups who run many practices from one login. The SaaS pricing page design puts three plans next to each other and compares every feature side by side, so this dental software website shows the price before anyone books a demo.

✨ Instead of made-up dashboards, the SaaS product screenshots on the site come from the live app. The Profit Path block is a native Framer component built from the app's real values: three margins and a payor position chart that switch on their own. Behind the pages sits a SaaS UI design system — color and text styles, reusable components and a quiet particle background where cobalt dots stand for data and money. The pages were designed in Figma, then Framer development covered the build, responsive on desktop, tablet and mobile. The live Framer SaaS website is linked to this case.