The Client: BetterYou (Mobile App) – A behavioral training app designed to help users build positive, lasting habits through social accountability, challenges, smart nudges, and gamified habit tracking.
My Role: Senior Product Designer
Project Goal: Redesign the existing app to improve user retention and engagement by updating key sections of the UI, enhancing usability, and introducing a scalable design system.
Result:
✅ Redesigned key sections of the app, focusing on usability and engagement to improve user retention.
✅ Reviewed and optimized core user flows, reducing friction in key tasks and enhancing the habit-tracking experience.
✅ Developed a scalable, modular design system to ensure future flexibility while maintaining visual consistency during the rollout.
✅ Ideated with the team to explore and define new app features that aligned with business goals.
✅ Collaborated with the internal product team to prioritize features and plan a seamless release process that minimized user disruption.
✅ Positioned the app for long-term growth, supporting BetterYou’s goal of expanding its user base.
0 likes · 8 views · Jan 12, 2025
BetterYou is a personal KPI tracking app. I focused on creating intuitive user flows and clean visuals to simplify progress tracking and enhance user engagement
