The Client: BetterYou (Mobile App) – A behavioral training app designed to help users build positive, lasting habits through social accountability, challenges, smart nudges, and gamified habit tracking.

My Role: Senior Product Designer

Project Goal: Redesign the existing app to improve user retention and engagement by updating key sections of the UI, enhancing usability, and introducing a scalable design system.

Result: ✅ Redesigned key sections of the app, focusing on usability and engagement to improve user retention. ✅ Reviewed and optimized core user flows, reducing friction in key tasks and enhancing the habit-tracking experience. ✅ Developed a scalable, modular design system to ensure future flexibility while maintaining visual consistency during the rollout. ✅ Ideated with the team to explore and define new app features that aligned with business goals. ✅ Collaborated with the internal product team to prioritize features and plan a seamless release process that minimized user disruption. ✅ Positioned the app for long-term growth, supporting BetterYou’s goal of expanding its user base.