Kajabi Website Audit & Optimization

Jafo Creations Lifestyle approached us with an existing Kajabi website that had grown alongside the business over time. We began with a comprehensive website audit to identify opportunities for better structure, navigation, user flow, and technical performance. Based on our recommendations, we redesigned the updated experience in Figma, allowing every improvement to be reviewed before touching the live site. Once approved, we implemented the changes in Kajabi, creating a cleaner, more intuitive experience while preserving the existing website and minimizing disruption to the client's business.

We experienced the website exactly as a first-time visitor would, reviewing every page, navigation path, and customer touchpoint.

The audit focused on:

User journey and navigation

Website structure and content hierarchy

Homepage clarity and messaging

Membership and program flow

Technical issues and broken links

Calls-to-action and conversion opportunities

Layout consistency and readability

Basic on-page SEO considerations

The result was a prioritized action plan that outlined what should be fixed immediately, what could be improved, and why each recommendation mattered.

Because the website was already live, we didn't make changes directly inside Kajabi.

Instead, we redesigned the updated experience in Figma first, allowing every structural improvement, layout adjustment, and content update to be reviewed before implementation.

This approach reduced risk, kept the live site stable throughout the process, and gave the client a clear visual representation of the final experience before development began.

Once the new layouts were approved, we recreated everything inside Kajabi.

Our work included:

Fixing broken buttons and incorrect links

Updating page layouts and spacing

Improving navigation and menu structure

Simplifying the customer journey

Adding an FAQ section

Connecting offers and checkout pages correctly

Improving page hierarchy and readability

Quality assurance across the entire website before launch

Every update was implemented while preserving the existing Kajabi ecosystem, resulting in a smoother experience for both visitors and the client.

This project demonstrates that improving a website isn't always about starting over. By combining a strategic audit, thoughtful redesign in Figma, and careful Kajabi implementation, we transformed an existing website into a clearer, more intuitive platform without disrupting the live business.

The final result is a website that better communicates the brand, guides visitors naturally through the customer journey, and provides a stronger foundation for future marketing and growth.

👉 View Live Site