We began by understanding the core mission of Drive Her Forward - to empower women through coaching, education, and community. Based on the client’s goals, we developed a clear structure for the site, outlining all key sections including course delivery, community hub, coaching offers, and free resources.
Phase 2 → Design
The design process focused on creating a bold, confident, and supportive aesthetic. We crafted a visual identity that reflects movement, empowerment, and trust - using typography, color, and layout to bring the brand to life. All key pages were prototyped in Figma for client feedback and revision.
Phase 3 → Development & Implementation
Once the design was approved, we built the full site in Kajabi. This included:
→ 10+ custom pages
→ System pages (login, library, error, blog)
→ Email sequences for offers and lead magnets
→ Full product setup: course, community, and coaching
→ Seamless user flows and automation
→ Final training on how to manage and update the site
The result is a fully integrated digital platform ready to support and scale Drive Her Forward’s mission.