This spec campaign was designed
Briana Brown
This spec campaign was designed to demonstrate my ability to structure short-form ads using a performance mindset. The video follows a Hook → Problem → Benefit → Resolution framework and incorporates macro product detail shots, controlled lighting, and modern DTC pacing. The goal was to create a visually clean yet high-retention asset optimized for paid social environments.
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Posted Feb 16, 2026
This spec campaign was designed to demonstrate my ability to structure short-form ads using a performance mindset. The video follows a Hook → Problem → Benef...
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