This concept ad was created
Briana Brown
This concept ad was created to showcase my approach to performance-focused UGC for wellness brands. I structured the video using a scroll-stopping hook, rapid visual pacing, and benefit-driven text overlays to mirror modern DTC paid ad formats. The project highlights my ability to combine product hero shots, macro detail footage, and lifestyle integration into a concise 20–25 second conversion-oriented piece.
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Posted Feb 15, 2026
This concept ad was created to showcase my approach to performance-focused UGC for wellness brands. I structured the video using a scroll-stopping hook, rapi...
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