Olympic Marathoners: Diet tracker

Niyi Adebimpe

Illustrator
UI Designer
Adobe Illustrator
Figma
BBC

Challenge

Design a visually engaging and intuitive digital experience showcasing the nutritional journey of elite marathon runners Eliud Kipchoge and Brigid Kosgei, record holders for men and women. Craft a user-friendly interface that allows audiences to explore their training routines, dietary choices, and energy-rich foods

Context

The marathon is almost synonymous with the Olympics and has been part of the modern Games since its beginnings in 1896. Running 42.2 kilometres at speed is one of the ultimate endurance events, requiring athletes to burn up huge amounts of energy.
Eliud Kipchoge and Brigid Kosgei have in recent times become huge figures in the field of marathon running and so we had the task of coming up with a visually exciting treatment that would help audiences get a lighthearted dive into a closer aspect of the world record holders' lives never experienced before.

My Role

Working on a team of 3 designers, I was responsible for jointly brainstorming ideas for the most context-appropriate concepts to meet stakeholder goals, giving design feedback from wireframes to high-fidelity prototypes to ensure we were staying true to our deliverables. I also took on the really fun task of creating a series of 8-bit style vector illustrations, making sure to help with prototyping feedback - providing animation direction so we stayed true to the style synonymous with the 8-bit games from which we drew inspiration.
Partner With Niyi
View Services

More Projects by Niyi