For one year, I was in charge of managing WE ARE X’s Instagram, overseeing everything from video reels and stories to highlights, content ideas, and a detailed content calendar. I developed and executed a comprehensive social media strategy, provided monthly reports, and facilitated content collaborations. Working closely with the design team, my goal was to create a standout social media presence in the crowded dating app market by delivering unique and engaging content that resonated with open-minded individuals in an inclusive space.

WAX is more than just a dating app, it’s a global social platform where open-minded people connect without judgment. WAX’s mission is to create a space where everyone can be unapologetically themselves. Whether it’s through dating, vibrant communities, or wild events, WAX fosters real, meaningful connections while celebrating authenticity, inclusivity, and fun.

WAX aimed to redefine online dating by positioning itself as bold, fresh, and unapologetically inclusive. The goal was to build awareness and excitement for the app by creating captivating social media content that highlighted its unique focus on self-expression and genuine connections.

The client needed:

• A visual identity and tone of voice to stand out in the social dating space.

• Short-form videos and reels to showcase key features, user experiences, and event highlights.

• Instagram posts, stories, and highlights to engage the community and introduce the app’s core values.

• Collaborations with influencers and promoters to expand reach and strengthen authenticity.

• Monthly reports and data analysis to refine strategies and ensure continuous improvement.

With a strong focus on storytelling, inclusivity, and community-driven content, WAX’s social media presence became a vibrant reflection of its mission. The campaigns created a buzz around the app, driving awareness, engagement, and growth, while positioning WAX as a leader in inclusive and open-minded social dating.

💌 Feeling like you don’t have enough hours in the day to keep up with your socials? Let me help 🤝 I’ll take care of everything - from creating scroll-stopping content to boosting engagement. I love being a part of a brand’s journey, building lifelong relationships, and I’m confident I can help your brand grow. Check out my portfolio to see more of my work:

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